Urban Outfitters vindt het lekker om tegen de gevestigde orde aan te trappen. Onlangs presenteerde ze het Kent State shirt met bloedvlekken, het Holocaust shirt met de Joodse ster én een nieuwe collectie sieraden precies zo overgenomen als die van een kleine, zelfstandige ontwerper. Deze keer heeft  the Advertising Standards Authority (ASA) campagnebeeld van Urban Outfitters gebanned, de reden: “the significant gap between the model’s thighs.”

Volgens de ASA is het model in de campagne  “unhealthily thin.” “We considered that the model was very thin, and noted, in particular, that there was a significant gap between the model’s thighs, and that her thighs and knees were a similar width.”

“We understood that Urban Outfitters’ target market was young people and considered that using a noticeably underweight model was likely to impress upon that audience that the image was representative of the people who might wear Urban Outfitters’ clothing, and as being something to aspire to. We therefore concluded that the ad was irresponsible.”

Urban Outfitters ontkent dat het model in deze ad ondergewicht had én beweren dat ze “one of the most successful and well-respected model agencies, with a healthy waist measurement of 23.5 inches.”

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