Negative Space – Coca Cola

Coca Cola gooit het roer drastisch om. Tenminste, als we de prachtige marketing mogen geloven. Coca Cola wil namelijk GROEN worden. Hoe gaan ze dat doen? Simpel, eco-flesjes ontwikkelen die zijn gemaakt van planten… Ogilvy New York verzorgt de promotie in de vorm van deze ads. Negative Space.

“One ad shows a flower, but on a closer look, it also shows two faces kissing. “Plants make us happy. They make us want to smooch, neck and kiss. They also make our bottles,” reads the caption on the ad.

A second ad tricks your eyes with an optical illusion—staring at it from a distance shows leaves moving within ad, but from up-close, the leaves are actually still.”